ICCI Contributes to “Tourism and Multiculturalism” Workshop at Palazzo Giureconsulti, Milan

On May 22nd 2025, The Indian Chamber of Commerce in Italy – ICCI was pleased to participate in and contribute to the successful workshop “Tourism and Multiculturalism”, held at the prestigious Palazzo Giureconsulti in Milan.

Organized by the Chamber of Commerce of Milan Monza Brianza Lodi and realized by Formaper, the initiative focused on deepening the understanding of hospitality in an increasingly globalized and intercultural context. The workshop provided a significant opportunity to explore how Italy’s tourism industry can adapt to the evolving demands of international visitors from culturally diverse regions, including India, Japan, and the Middle East.

As a valued institutional partner, ICCI was invited to curate and lead the session dedicated to India, offering a comprehensive perspective on the growing importance of Indian tourism in Italy—with a specific focus on Milan as a destination of strategic interest for Indian travelers.

The session, moderated by Cecilia Giannini on behalf of ICCI, brought together a panel of experienced voices to present data, share practical insights, and offer tools to industry professionals eager to engage with the Indian market. The discussion was enriched by contributions from:

• Samanta Stolfi, Zucchetti Hospitality
• Edoardo Vittucci, Fidenza Village
• Lucrezia Maniscotti, Accademia Sangam

Together, the speakers highlighted:

• Key trends in Indian outbound tourism, including the rise in leisure travel, luxury shopping, and wellness-oriented visits
• Expectations and preferences of Indian tourists, such as demand for tailored experiences, vegetarian or Indian cuisine options, and multilingual communication
• Concrete tools and recommendations for hospitality operators to better accommodate and attract Indian clientele

This culturally focused dialogue underscored the importance of adopting an inclusive approach to tourism, one that not only respects but celebrates the cultural nuances of travelers from different backgrounds. Milan, with its rich heritage, fashion and design appeal, and excellent connectivity, is uniquely positioned to become a preferred destination for Indian visitors.

ICCI extends its sincere thanks to the Milan Chamber of Commerce, Formaper, and all participating organizations and experts for the opportunity to contribute to this timely and forward-looking discussion. The collaboration marks another step in fostering deeper understanding between Italy and India, not just in commerce and trade, but also in people-to-people connections and cultural exchange.

As part of its mission, the Indian Chamber of Commerce in Italy remains committed to supporting Italian institutions and businesses in developing tourism offerings that are culturally informed, inclusive, and aligned with emerging global trends. At the same time, ICCI continues its work in monitoring and promoting Indo-Italian economic and social relations, with a particular focus on high-impact sectors such as tourism, hospitality, fashion, and education.

Stay tuned for future initiatives as ICCI continues to bridge business and culture between India and Italy.

PHOTOS FROM THE EVENT