ICCI and India Design ID (Ogaan Media) Sign Strategic Memorandum of Understanding to Strengthen Design Exchange Between India and Italy

The Indian Chamber of Commerce in Italy (ICCI) has signed a strategic Memorandum of Understanding with India Design ID, the leading platform of Ogaan Media dedicated to architecture, design, and the creative industries in India. The agreement marks the beginning of a structured collaboration aimed at strengthening bilateral exchange between the Indian and Italian design ecosystems.

The partnership will focus on organizing high-level events in Italy to support the internationalization and visibility of Indian designers, architects, and creative brands within the Italian and broader European markets. At the same time, it will actively promote the participation of Italian design companies, studios, and professionals at India Design Week in Mumbai and Delhi, creating new platforms for exposure, networking, and business development.

Ogaan Media is an Indian media and events company specializing in luxury lifestyle, fashion, architecture, and design. It is best known for publishing leading titles such as Elle Decor India and for curating India Design ID, one of the country’s most influential platforms for architecture and interior design. Through its editorial and event ecosystem, Ogaan Media plays a key role in connecting creative communities, brands, and professionals across India’s design and luxury sectors.

Through this MoU, both organizations aim to build a long-term cultural and commercial bridge between India and Italy, fostering dialogue, collaboration, and market access across the design and architecture sectors. The initiative reflects the growing convergence between the two countries in terms of craftsmanship, innovation, and lifestyle industries.

This partnership positions ICCI and India Design ID as key drivers of cross-border creative exchange, supporting the international growth strategies of design stakeholders in both markets. It presents an opportunity for Italian design and furniture companies to gain visibility in India.