The presentation of the white paper “Tourism and Luxury Shopping: Will India Lead the Future?” was a huge success and received national coverage – July 4, 2024
Milan, July 8. The White Paper presentation event held on July 4 at the Global Blue Lounge in Milan was a resounding success, sparking a fascinating dialogue among attendees from various sectors, including fashion companies, hotel chains, and tour operators. The event focused on the growing importance of tourism and luxury spending by Indian tourists in Italy.
Titled “Tourism and Luxury Shopping: Will India Lead the Future?”, the white paper highlights key trends and behaviors among Indian tourists in Italy. It underscores the significant increase in Indian visitors, attributed to factors such as rising disposable incomes and a growing preference for international travel. Indian tourists are particularly drawn to Italy’s rich cultural heritage, luxury shopping opportunities, and high-quality hospitality services.
This groundbreaking study is the first to offer valuable insights into the dynamics of Indian tourism in Italy, marking a pivotal step in understanding and capitalizing on this growing market.
The event was attended by notable figures, including Ivana Jelinic, CEO of ENIT SPA; Raj Kamal, Consul at the Indian Consulate in Milan; Andrea Tucci, COO of SEA Aeroporti di Milano; Edoardo Vittucci, Commercial Director of Fidenza Village; Fulvio Giannetti, CEO of Lybra Zucchetti; and Denise Bolandrina, Marketing Director of Global Blue, among many others.
Our partners in this project were SEA Aeroporti di Milano, Fidenza Village, Lybra Zucchetti, and Global Blue, whose support and collaboration were instrumental to the success of the event and the study.
This event not only highlighted the importance of Indian tourism but also paved the way for future initiatives aimed at enhancing the travel and luxury shopping experiences of Indian visitors in Italy.
The publication received extensive coverage from national news outlets. Below are a few links to articles covering the release of the white paper.
Sole 24. “Indian tourists to Italy on the rise.” July 8, 2024.
https://stream24.ilsole24ore.com/video/economia/aumentano-turisti-indiani-italia/AFdg2IeC
Milano Finanza. “In Italy, 76% of Indian purchases are luxury goods.” July 5, 2024.
https://www.milanofinanza.it/fashion/in-italia-il-75-degli-acquisti-indiani-e-di-lusso-
202407041623315293?utm_term=Autofeed&utm_medium=mf&utm_source=LinkedIn#Ech
obox=1720141741
Federturismo. “Indian Tourism in Italy: Rising Visitor Numbers and Increased Spending Power.” July 5, 2024.
https://www.federturismo.it/it/i-servizi/news/589-news/news-2024/20475-turismo-indianoin-
italia-cresce-il-numero-di-visitatori-e-la-capacita-di-spesa.html
Borsa Italiana. “Tourism: Indian visitors to Italy on the rise. Milan and art cities are the top
destinations.” July 7, 2024.
https://www.borsaitaliana.it/borsa/notizie/radiocor/economia/dettaglio/turismo-cresconovisitatori-
indiani-in-italia-milano-e-citta–d-arte-le-preferitenRC_
07072024_1457_314251814.html
La voce d’Italia. “Indian Tourism in Italy: Rising Visitor Numbers and Increased Spending Power.” July 5, 2024.
https://lavoceditalia.com/2024/07/05/716892/turismo-indiano-in-italia-crescono-numerovisitatori-
e-capacita-spesa/
Travel Guide. “Luxury Shopping: Spotlight on Indian Tourism.” July 4, 2024.
https://www.guidaviaggi.it/2024/07/04/luxury-shopping-riflettori-puntati-sul-turismo-indiano/
Fashion magazine. “A niche market with high potential. Indian tourists in Italy: new players in the luxury sector
.” July 4, 2024.
https://www.fashionmagazine.it/market/una-nicchia-ma-dallalto-potenziale-turisti-indiani-initalia-
nuovi-attori-dello-shopping-di-lusso-113982
The Tourism Journal. “Indian Tourism in Italy: Rising Visitor Numbers and Spending Power
.” July 4, 2024.
https://ilgiornaledelturismo.com/turismo-indiano-in-italia-cresce-il-numero-di-visitatori-e-la-capacita-di-spesa/
Quality Travel. “Indian tourists: the new stars of luxury travel. Visitor numbers and spending power are on the rise.” July 4, 2024.
https://www.qualitytravel.it/turista-indiano-nuovo-protagonista-del-lusso-crescono-ivisitatori-
e-la-capacita-di-spesa/146761
Travel nonstop. “Indian tourism in Italy is on the rise. From luxury and shopping to cities of art.” 5
July 2024.
https://travelnostop.com/news/shopping-tourism/cresce-il-turismo-indiano-in-italia-tralusso-
shopping-e-citta-darte_604617
Italy at the Table. “Milan is the favorite destination for Indian tourists. Not just for Design Week.” July 8,
2024.
https://www.italiaatavola.net/attualita-mercato/2024/7/8/milano-meta-preferita-turistiindiani-
non-solo-per-design-week/106306/
Italpress. “The number of Indian tourists in Italy is on the rise.” July 8, 2024.
https://www.italpress.com/aumentano-i-turisti-indiani-in-italia/
Cremona Today. “The number of Indian tourists in Italy is on the rise.” July 8, 2024.
https://www.cremonaoggi.it/2024/07/08/aumentano-i-turisti-indiani-in-italia/